Video

Institute for Independent Journalists Presents

 Pitching Business and Tech Stories

Learn how to pitch business, tech and science stories to outlets like Wirecutter, Marketplace, PCMag, Salon and MIT Technology Review.
This webinar is free compliments of the IIJ. 

Key Takeaways

  • Rates, contract terms and relationship management
  • Ingredients of an ideal story pitch
  • Best ways to get in touch with assigning editors

Who is this webinar for? 

Freelance journalists working in print, digital and/or audio mediums who cover science, tech and/or business.
Meet the Moderator

Ellen Lee
Senior Staff Writer at Wirecutter

Ellen Lee is a senior staff writer covering baby and kid gear for Wirecutter. Her writing has appeared in publications such as The New York Times, The Wirecutter, The Atlantic, Real Simple and the San Francisco Chronicle, where she was a business and technology reporter. She serves as the co-director of the Asian American Journalists Association Freelance Affinity Group and co-director of the AAJA Media Institute. 
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Meet the Presenters

Alan Henry 
Managing Editor at PCMag

Alan Henry is Managing Editor at PC Mag in New York City. He was previously Director of Special Projects at WIRED, Smarter Living editor at The New York Times and editor in chief of Lifehacker. He is also the author of the book "Seen, Heard, and Paid: The New Work Rules for the Marginalized."
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Meet the Presenters

Amanda Peacher 
Senior Acquisitions Editor at Marketplace

Amanda Peacher works with the best talent in the public media network to acquire and edit stories for all of Marketplace's national radio shows.

Amanda previously worked as a senior reporter for Marketplace, as reporter and editor for the Mountain West News Bureau and as a bureau chief for Oregon Public Broadcasting. Her nationally recognized coverage centered on environmental and investigative stories. She holds master's degrees in environmental studies and literary nonfiction journalism from the University of Oregon and has taught courses at University of California, San Diego.
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Meet the Presenters

Rachel Courtland Commissioning Editor at MIT Technology Review

Rachel Courtland is an award-winning science and technology journalist with a background in the physical sciences. She commissions and edits articles for MIT Technology Review's print magazine and website.
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Meet the Presenters

Troy Farah 
Science and Health Editor at Salon

Troy Farah is the science and health editor at Salon.com He was previously a freelancer for more than 8 years, covering science, public health, pandemics, drug policy, space and more. His website is troyfarah.com 
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Partner 

Institute for Independent Journalists 

The Institute for Independent Journalists is an education, professional development, and mutual support organization for independent journalists, focusing on Black, Indigenous and people of color. Our mission is financial and emotional sustainability for independent journalists of color, through community learning, innovation and advocacy.

Our mission is to ensure financial and emotional sustainability for independent journalists of color, by:

Connecting freelancers for learning, collaboration and mutual support in a space that centers marginalized voices and facilitates authenticity and vulnerability.

Creating tools, services and shared wisdom for economic self-sufficiency and mental health, regardless of churn in journalism or who controls newsrooms. 

Advocating for fair and equitable treatment of freelancers and best practices for ethical use of independent labor, throughout the media.
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