CLASS - November 5, 12 and 19, 2:30 - 4:30pm PT / 5:30 - 7:30pm ET

Mind Your Business!
Podcast Monetization

Learn from professionals across the industry in this three-class series on the business of podcasting facilitated by Annalise Nielsen, former Head of Strategy and Development at Pacific Content. We’ll cover advertising, crowdfunding, brand-funded content, and the burgeoning co-op model. Turn your passion into profit!
AIR Members must log in to access discounted pricing.
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Who is this class for? 

No previous experience necessary, but ideal for producers (especially those who have recently been laid off) who are trying to understand how the business works. 

About this class

  • Tuesday, November 5, 12th and 19th, 2024.
  • 2:30 - 4:30pm PT / 5:30 - 7:30pm ET
  • Virtual
  • 3 x 2 hour classes
  • $335 AIR members 
    $385 non-members
  • Payment plans available at checkout. 
We’ll begin by covering: 
Week 1: Podcast Advertising 
  • Programmatic vs. Show-specific
  • Dynamic ad insertion vs. Baked in
  • Typical rates & models

Week 2: Listener Supported & Co-Ops 
  • Patreon vs. Kickstarter
  • Podcast subscriptions and paywalls 
  • Co-op models

Week 3: Production-for-Hire
  • Brand funded podcasts
  • Selling an original
  • IP ownership & exploitation

Key Takeaways

  • Refine pitching skills and understand how to ask people for money to fund podcast projects
  • Develop a business model for either a) their own podcast project or b) a fictional podcast project
  • Build more realistic budgets based on revenue potential of podcast project
Meet the instructor

Annalise Nielsen

Annalise Nielsen is a podcast professional whose love of audio storytelling has driven her entire career. After producing a podcast series for her MFA in Documentary Media, she worked for eOne’s Podcast Network producing podcasts, and later, developing marketing and business strategies. She then worked for Frequency Podcast Network, where she deepened her experience producing podcasts (such as “The Gravy Train,” which quickly reached #1 on Apple Podcasts Canada), marketing podcasts, and monetizing podcasts. Later, she was Head of Strategy and Development at Pacific Content, the world-leader in podcasting for brands. Annalise is passionate about the power of podcasts to drive tangible business results for brands.
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