VIDEO 

Mapping your 2025 Merch Strategy

Join us for Mapping Your 2025 Merch Strategy, a must attend webinar hosted by Certified Crucial and AIR, where we'll break down how to turn your merchandise into a powerful revenue and audience building tool. You’ll learn how to use our merch framework to strategically plan your merch to maximize engagement, streamline production, and use it as a key metric for better negotiations. 
Note: This video is available to AIR members. Log in to watch the video. If you are not a member, join here.
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About this demo

  • Thursday, January 30, 2025
  • 10am PT / 1pm ET
  • 60 min
  • Free
  • This webinar is recorded and made available for AIR members after the recording. 
Join us for Mapping Your 2025 Merch Strategy, a must attend webinar hosted by Certified Crucial and AIR, where we'll break down how to turn your merchandise into a powerful revenue and audience building tool. You’ll learn how to use our merch framework to strategically plan your merch to maximize engagement, streamline production, and use it as a key metric for better negotiations. 
Plus, we’ll show you how to audit your audience, create a tailored launch strategy, and discover ways to generate multiple revenue streams from a single product. We’ll also explore the benefits of working with independent makers to create unique, high quality merchandise that stands out. Attendees will walk away with actionable insights, tools to refine their merch strategy for 2025, and a clear understanding of how to turn merch into a cornerstone of their podcast’s success.

AIR Member Benefit

Certified Crucial is an independent, creator-owned merchandising and fulfillment company. AIR members get discounts on merch for their shows/companies including T-shirts, tote bags, stickers, mugs... you can even get your podcast printed on vinyl!
View the AIR member special pricing page.

Requirements

Meet the PRESENTER

Michael Bickett

Michael Bickett is an award-winning podcaster with over a decade of experience and 1,000+ podcast credits. As the Founder and COO of Certified Crucial, he helps creators monetize their podcasts through eco-friendly, custom merchandise solutions. Michael is also the Founder and CEO of Geeks Under the Influence, an award winning digital media company.

A mentor for the RVA Community of Podcasters, he’s passionate about making the podcast industry more inclusive and accessible. With expertise in branding, monetization, and community-building, Michael is a sought-after speaker on topics like creator-driven merchandise, co-branded deals, and creating equitable opportunities in digital spaces.
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Meet the PRESENTER

Marz Marcello

Marz is a visionary in podcast monetization and sustainable merchandise solutions. As the Co-Founder and CEO of Certified Crucial, they have revolutionized how creators turn their passion into profit by offering innovative, scalable merch strategies that strengthen audience loyalty and boost revenue.
With over a decade of experience in podcasting, PR, and audio engineering, Marz has a proven track record of helping creators build impactful, enduring brands.They are dedicated to making podcast monetization more accessible and equitable, driving meaningful connections between creators and their audiences.
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