WEBINAR: Friday, January 23, 2026 / 9am PT / 12pm ET

IIJ Presents 

How to Pitch: High-Profile, National Media

Dream big about your next story pitch, and join us for this free webinar featuring section editors for top outlets including New York Magazine and KFF News! These editors are looking for impactful stories and this is your chance to learn how to wow them. 
This webinar and recording is free to all.
Please log into SoundPath to RSVP. 
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Key Takeaways

  • Insider advice on pitching stories to outlets such as New York Magazine and KFF News

  • Insights on rates and contract terms

  • An opportunity to connect directly with editors 

About this panel

  • Friday, January 23, 2026 
  • 9am PT / 12pm ET
  • Virtual
  • 75 minutes
  • Free
  • Recorded 
Dream big about your next story pitch, and join us for this free webinar featuring section editors for top outlets including New York Magazine and KFF News! These editors are looking for impactful stories and sharp reporting from all over the country, and this is your chance to learn how to wow them. Get inside information about rates and contract terms, and make a connection.

Who is this panel for? 

Inside advice from editors at outlets like New York Magazine and KFF News who are open to your pitches!

The conversation will cover rates, contract terms, and examples of successful freelance pieces from pitch to publication

Expert guidance on writing stronger pitches and making yourself stand out
Meet the presente

Kytja Weir

National Editor for KFF News

Kytja Weir, national editor, leads KFF Health News’ state-based coverage. Before joining the organization in 2019, she led the state politics team at the Center for Public Integrity. She previously covered local news for the Washington Examiner, The Charlotte Observer, and The Boston Globe. Work under her leadership has won multiple honors, including from the National Press Club, the Online News Association, the Edward R. Murrow Awards, the Gerald Loeb Awards, and the Association of Health Care Journalists.
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Meet the Presenter

Genevieve Smith

features editor for The Cut (New York Magazine)

Genevieve Smith is the executive editor of New York Magazine, where she's worked since 2012. During that time, she's edited and overseen countless feature stories and special projects, including several that have earned National Magazine Awards. As a writer, she's covered the growth of the life coach industry, Justin Peck’s artistic signature, Diablo Cody’s turn to musical theater, and how LEGO’s are designed, among other topics. She's previously worked at Harper's Magazine and Condé Nast Portfolio.
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Meet the panelist

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Meet the panelist

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Meet the Moderator

Katherine Reynolds Lewis

founder of the Institute for Independent Journalists

Katherine is a science journalist and author based in the Washington, D.C. area who writes about education, equity, mental health, parenting, journalism, and social justice for publications including The Atlantic, The New York Times, Nieman Reports, Parents, and The Washington Post. Her 2018 book The Good News About Bad Behavior grew out of Mother Jones’ most-read article. A biracial woman (Asian American and White), she previously worked as a national correspondent for Newhouse News Service and Bloomberg News.
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The Institute for Independent Journalists

The Institute for Independent Journalists is an education, professional development, and mutual support organization for independent journalists, focusing on Black, Indigenous and people of color. Our mission is financial and emotional sustainability for independent journalists of color, through community learning, innovation and advocacy.

Our mission is to ensure financial and emotional sustainability for independent journalists of color, by:

Connecting freelancers for learning, collaboration and mutual support in a space that centers marginalized voices and facilitates authenticity and vulnerability.

Creating tools, services and shared wisdom for economic self-sufficiency and mental health, regardless of churn in journalism or who controls newsrooms. 

Advocating for fair and equitable treatment of freelancers and best practices for ethical use of independent labor, throughout the media.

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