LIVE CLASS - October 15-18, 2026, 2-4pm PT / 5-7pm ET /  9-11pm GMT

Give it Legs! Developing Your Podcast Idea 

Want to make a podcast but don't know where to start? This hands-on development workshop will help you develop your idea into a fully fledged concept with a roadmap to make it real. Designed for professionals of all stripes - from beginner to intermediate podcasters. 
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About this class

  • October 15, 16, 17 and18, 2026
  • 2-4pm PT / 5-7pm ET /  9 pm GMT
  • 120 min
  • $250 Early Bird (AIR members) /
    $300 Regular (Members) / $400 (Non-members)
  • Payment plans available

This workshop is built for busy professionals who want to explore their ideas for a show. In this course you'll get to experiment with what actually makes a podcast worth listening to: real connection with your audience. We'll start by getting inside the head of the people you want to reach, then focus on the real need your show can address. We'll  brainstorm a range of creative directions, build a simple version of your idea, and share it to see what actually resonates. By the end, you’ll have a podcast concept built for the audience you set out to serve.

Key Takeaways

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  • How to find the emotional core of your idea
  • How to prototype and test before you produce
  • Walk away with an outline and pitch deck
  • How to uncover what your audience actually needs
  • Walk away with an outline and pitch deck
Meet the instructor

Jocelyn Gonzalez

Jocelyn Gonzales is Executive Producer of PRX Productions, leading shows for partners like TED, NOVA, HBO Max, ​The Mellon Foundation, and CBS News. Previously, she was the Executive Producer of the Peabody Award-winning Studio 360 with Kurt Andersen​ radio show and podcast. Jocelyn ​has also been teaching audio and film production at NYU's Tisch School of the Arts​ for over 20 years, and is a founding producer, ​mentor, and now board member of Feet In Two Worlds, an award-winning journalism project focused on U.S. immigrant communities.