Marketing Overview

Thursday Feb 27, 4-5pm ET

Meggan Ellingboe is a public relations professional with more than a decade of experience working in media, podcasts and public affairs. She has worked with independent creators including James Kim, The Fall Line podcast, branded podcasts, as well as, audio veterans such as American Public Media, PRX, and Crooked Media.

What does marketing even mean? Meggan will untangle the buzz words you hear and break down the basic concepts and terminology in marketing plans as seen in the podcast/audio space.

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Apple Podcasts for Creators Overview

Thursday Feb 27, 5-6pm ET

Accomplished media executive with over 15 years of experience working with top-tier partners across entertainment and sports. Originally joining Apple in 2018 as part of the Music Global BD team, Patrick pivoted to the Apple Podcasts Creator Partnerships team, where he is responsible for managing relationships, fostering audience growth, and enhancing revenue opportunities for podcast creators. Additionally, Patrick leads strategic planning for the Sports Category and Talent Partnerships.

Stacy Bond is US and Canada Editor for Apple Podcasts. In this role, she manages editorial curation for the Browse, News, and True Crime pages of the app. She helps listeners discover and connect with shows they will love, and surfaces and showcases creators with incredible shows. Stacy joined Apple in 2019, after 20+ years as a public radio journalist and editorial strategist. She’s passionate about the power of audio and podcasting, and is committed to designing exceptional experiences for both listeners and creators. In her spare time, she is a writer, event producer, and sculptor/visual artist.

Learn what’s new on Apple Podcasts and what the Editorial team is looking for in shows to feature.

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Info to Insights: Identifying and Utilizing Your Podcast Data

Thursday March 6th, 4-5pm ET

Nicole Walker is a 2x Award-Winning Podcaster, Podcast / Sponsorship Strategist, Speaker, and Women Empowerment Advocate.

In 2018 Nicole started WinHers United, a top-rated grant-funded women's leadership podcast. During each episode, Nicole and her guests share their experiences and insights on various business, mindset, personal development, and self-care topics with the intent of helping entrepreneurs grow.

Nicole ventured into the world of podcast sponsorships in 2020 by monetizing her podcast via interview features. In 2021 she extended her sponsorship acquisition expertise by aiding other clients and has since helped to secure over $100k in funding for those she supports through data analytics, media kit creation, and strategic outreach.

Over the last seven years Nicole has become a staple in the podcasting community, speaking at nearly all of the major podcasting conferences and writing for various publications. Beyond work, she cherishes time with her two children, loves to travel, and indulges in scrapbooking.

Learn how to use your podcast's data and gain insights to tell your podcast brand’s story.

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Community Engagement Panel

Thursday, March 13th 4-5pm ET

Anthony Frasier is the CEO and founder of ABF Creative, a Webby Award-winning audio production company pioneering multicultural storytelling. A former NPR producer with a decade of experience in tech and media, Frasier has led ABF Creative to work with brands like Ben & Jerry’s and Wondery, as well as Academy Award-nominated talent like Sterling K. Brown. His groundbreaking Mini Pods, 60-second educational podcasts replacing school bells in over 100 schools, showcase his commitment to innovation and impact. A Newark, NJ native, Frasier is a thought leader in media, education, and entrepreneurship, dedicated to empowering diverse communities through storytelling and technology.

Tuck Woodstock is a journalist and educator based in Brooklyn. Tuck hosts the award-winning podcast Gender Reveal, which has released 13 seasons and distributed more than $380,000 in grants and mutual aid. He is also a co-founder of Girl Dad Press and co-editor of the Lambda Literary Award-winning anthology 2 Trans 2 Furious. He has provided editorial guidance for clients from This American Life to Sony Pictures.

Learn about different ways you can engage your listeners and nurture your podcast community.

Anthony will share how he uses email newsletters to grow engaged communities and create new revenue opportunities.

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Gathering Your Marketing Assets

Video

Elena Fernández Collins is a genderfluid podcast critic, host, reporter, and forensic sociolinguist living in Portland, OR. They have previously held positions as the Communications & Content Manager for Simplecast under SiriusXM, as the fiction podcast course facilitator and course designer for Spotify's Sound Up Boot Camp in 2021, and as a mentor in AIR Media's 2024 AMPLIFY program. She has also voice acted in the podcasts VALENCE and Afflicted in season or series-long roles.

She is infamous in certain writer’s rooms for the line “give me the weird shit” when asked about what she wants to hear more of in podcasting.

A picture might be worth a thousand words, but how many do you need to spend on marketing assets? In this talk, we'll go over all the materials you'll need to gather in order to execute a complete beginning to end marketing plan, including press kits and releases, social media promotional assets, and trailers.

Podcast Collaborations

Thursday, March 27th, 4-5pm ET

Amanda McLoughlin is the CEO of Multitude, an independent podcast collective and production company. A digital creator since 2004 whose career started in finance and business services, she created Multitude in 2018 to support fellow creators in making a living on their own terms. She was named a Forbes 30 Under 30 Media honoree in 2021, and currently co-hosts two podcasts (Spirits and Join the Party) and Executive Produces several more. She leads the growing Multitude team as they push for a more transparent and sustainable creator economy.

Collaborating with Other Podcasters: From guesting to cross-promotions to fully collaborative episodes, working with other podcasters is one of the best tools you have to grow your audience. Learn how to find, pitch, and work with collaborators for your mutual benefit!

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Using Social Media and Video to Promote Your Show

Thursday, April 3rd, 4-5pm ET

Johnnie Ray Kornegay III (Jay Ray) is a podcast consultant and co-host and producer of Queue Points, the Black Podcasting Award and Ambie Award-nominated podcast that drops the needle on Black music history. In addition to his duties at Queue Points, he is the Deputy Director of Strategy and Impact for CNP (Counter Narrative Project). A photographer, creative consultant and social commentator, Jay Ray's work is centered around a commitment to telling full and honest stories about communities often ignored.

Rachel is a producer, writer, and self-taught social media creator. She is the co-creator, producer, and social media manager for the award-winning, independent queer history and culture podcast Cruising as well as a producer on LinkedIn’s flagship podcast Hello Monday.

During the webinar you'll hear from two AMPLIFY Alums about how they use social media and video for their podcast.

Johnnie Kornegay (Queue Points) will cover creative ways to use video - for extroverts, introverts and everyone in between - to promote your podcast, educate and build the community you want. The power of you in your podcast marketing can't be understated.

Rachel Karp (Cruising) will focus on crafting a social media presence that’s right for you and your show. She'll discuss creative ways to promote your podcast through video content with or without appearing on camera yourself, ways to stop the scroll and build a following, methods for converting social media followers to listeners, and more.

Write your awesome label here.

Monetization: A Platter of Possibilities

Thursday, April 10th, 4-5pm ET

By day, Lloyd works in social media on the Coca-Cola brand. By night, he empowers Creators on how to secure brand deals they’re passionate about.

With over nine years of experience in digital marketing, Lloyd has worked on high-profile campaigns for brands like DraftKings, Chick-fil-A, and Gopuff, including collaborations with stars such as Kevin Hart and Kendall Jenner’s 818 Tequila.

Lloyd has consulted and secured brand deals for organizations like The Small Business Administration, Spotify, Coinbase, Riverside, Opus Clip, Fiverr, and LinkedIn.

With a following of 2,000 followers online, Lloyd has been able to make over $300,000 in brand deals over the past 4 years.

Anna, pronouns anything respectful, is a multi-award and Ambie award winning podcast producer and host. She is also a Chicago-born social entrepreneur who builds streaming platforms which center & celebrate BIPOC & QTPOC creatives. Media has always been her passion and in 2009 she turned that passion into a reality when she founded E3 Radio, an online radio station playing Queer music & reporting on Queer news with an intersectional lens. She expanded her media reach when she co-founded The Qube, a podcast production company and curated platform to discover the best music & podcasts by BIPOC & QTPOC creatives. Most recently, Anna was announced as part of the Chicago LGBTQ Hall of Fame 2023 induction cohort. Anna is determined to ride media into its next era by utilizing digital media streams to tell the stories and play the music that deserves to be heard.

Danielle Corbett is a former grants administrator turned 4x grant-funded creative entrepreneur. She curates a monthly newsletter called "Grants For Creators," which shares funding opportunities for U.S. creatives such as podcasters, journalists, writers, and more. They’ve helped creators snag over $100,000 in grant funding over the last three years. Passionate about travel, Danielle also hosts The Thought Card Podcast and co-hosts Road Trip Ready.

Learn about all the ways you can monetize your podcast.

Anna DeShawn shares how she was able to raise more than $70,000 for her podcast discoverability platform, The Qube. Join in as Anna shares resources and actionable tools to help you launch your next crowdfunding campaign.

Danielle Corbett will share tips and guidance on how she helped creators snag over $100,000 in grant funding over the last three years.

Write your awesome label here.

Frequently asked questions

Who is this program for?

AMPLIFY is for independent creators who have an existing podcast and

must have an active podcast that has a minimum of 3 completed episodes released in the past year.
is an independent podcaster who produces/makes their show themselves without the support of mainstream resources. (You do not receive funding from a production company/studio or major network).
identifies as historically marginalized.

I can't make the information session? Will it be recorded?

Yes, the information session will be recorded. Please RSVP even if you can't attend so that you can find out when it's posted live to this page.

What does historically marginalized mean?

We want to work with people who represent groups that are not typically represented in the public media and podcasting. This could be based on a candidate’s race, gender, and class background and/or vision. The committee that reads the applications is mindful to select candidates with different abilities, experiences and who come from underrepresented communities and geographic locations. Our goal is to find candidates who will bring an inclusive and dynamic mix to the cohort, New Voices alumni network, and to the industry in general.

Where is the application?

You will need to complete and submit application using a platform called Submittable. Click the APPLY now button in the program details.

How many participants are selected

16 people will be selected as the 2025 cohort and will receive a $1,000 stipend, mentorship and a 1 year AIR membership.

The webinar presentations will be available to everyone who applies to the program. The recordings will be available to AIR members.

What is the application timeline

Application Timeline:

Applications Open: November 21, 2024

Information Session: December 5, 2024

Applications Close: 11:59pm ET January 1st, 2025

What do I get if I am selected?

Selected participants will receive a $1,000 stipend plus accelerated learning and access to leading industry professionals and mentors. In addition to workshops and exercises on monetization, audience engagement, and promotional campaigns, participants will be a part of a cohort of independent podcasters with the opportunity to build lasting relationships. You'll also receive a 1-year Professional AIR Membership.

Keisha "TK" Dutes

Keisha "TK" Dutes is the co-founder of Bondfire Radio a community oriented online radio station and has been at the helm of podcasts from producer to executive producer.

Since 2005, TK's experience spans terrestrial radio, online, podcast (Good Words with Kirk Franklin, HeadSpace's HiberNation, Buzzfeed's "Thirst Aid Kit", Function with Anil Dash, Hear to Slay) and audio drama. TK's passion for Black history and audio lead to a production of W.E.B DuBois' The Comet, and The Weeksvile Project, a story about a free Black community Brooklyn, N.Y.

As a contributing reporter and talent for NPR's Life Kit, her episodes are thoughtfully crafted 1st person accounts about making career changes to conversations exploring mental health, boundaries, inner voice, and more.

She also spreads the gospel of radio and podcasting through workshops and mentorship, and was listed on Current.org's "Black Talents in Public Media You Should Know."

Currently, she serves on the board of the Association of Independents in Radio and does independent projects with her friends at her new company, Philo's Future Media.

Patrick Jones - Course author

Lynn Casper

Casper (they/them) is a passionate media creator and artist fascinated by the connective power of technology. After receiving a BA in Sociology from the University of North Carolina Wilmington, Casper developed social media strategy at Working Films and provided community coordination for Mozilla’s NYC Hive Learning Network.

Casper has presented on the impact of intentional podcasting and being an independent podcaster at WNYC Studio’s Werk It conference and presented an AIR webinar on DIY marketing for independent podcasters.

Casper also produces the long-running queer music podcast, Homoground, which serves as a platform for independent LGBTQIA+ musicians.

Patrick Jones - Course author

Meet the

Mentors

AMPLIFY mentors will guide a selected group of participants through the 8-week journey. Selected participants will meet in small groups with your mentor during the cohort workshops.

Sheeba Joseph

Faybeo'n Mickels

Meggan ellingboe

wil williams

About Amplify

Tuesday and Thursday from February - April 2025.
1pm - 3:00pm PT /
4pm -6:00pm ET
Applications are now closed. To be receive AMPLIFY updates, please click the button below.

New Voices AMPLIFY is an 8-week marketing accelerator for independent creators who have an existing podcast and are ready to take it to the next level.

A cohort of 16 applicants will be selected to participate in mentored cohort workshops and will receive a $1,000 stipend and 1 year AIR membership.

Webinar presentations on various marketing topics will be covered and available to AIR members.

Subscribe to AIR's Newsletter to get updates on AMPLIFY webinars.

Application Timeline:

Applications Open: November 21, 2024

Information Session: December 5, 2024

Applications Close: 11:59pm ET January 1st, 2025

Cohort announcement: February 2025

Program Dates

February 25, 2025 - Kick Off / Orientation

February 27, 2025 - Webinar Presentation
March 4, 2025 - Cohort Workshop

March 6, 2025 - Webinar Presentation
March 11, 2025 - Cohort Workshop

March 13, 2025 - Webinar Presentation
March 18, 2025 - Cohort Workshop

March 20, 2025 - Webinar Presentation
March 25, 2025 - Cohort Workshop

March 27, 2025 - Webinar Presentation
April 1, 2025 - Cohort Workshop

April 3, 2025 - Webinar Presentation
April 8, 2025 - Cohort Workshop
April 10, 2025 - Webinar Presentation

April 15, 2025 - Cohort Workshop
April 22, 2025 - Cohort Presentations
April 24, 2025 - Cohort Presentations

Watch the Information Session

Watch the information session to learn more about this new program from AIR. We'll go over the application timeline, process and questions. Read the FAQ's at the bottom of this page to see if you are eligible to apply to this program.

Write your awesome label here.

SoundPath is a project of AIR | AirMedia.org

NEW VOICES

AMPLIFY2025

Marketing Overview

Meggan Ellingboe

Apple Podcasts for Creators Overview

Patrick Cherry

Stacy Bond

Info to Insights: Identifying and Utilizing Your Podcast Data

Nicole Walker

Community Engagement Panel

Anthony Frasier

Tuck Woodstock

Gathering Your Marketing Assets

Elena Fernandez Collins

Podcast Collaborations

Amanda McLoughlin

Using Social Media and Video to Promote Your Show

Johnnie Kornegay, Queue Points

Rachel Karp, Cruising

Monetization: A Platter of Possibilities

Lloyd George

Anna DeShawn

Danielle Corbett

Frequently asked questions

Who is this program for?

I can't make the information session? Will it be recorded?

What does historically marginalized mean?

Where is the application?

How many participants are selected

What is the application timeline

What do I get if I am selected?

New Voices AMPLIFY CAPTAIN

Keisha "TK" Dutes

NEW VOICES PROGRAM MANAGER

Lynn Casper

Mentors

Sheeba Joseph

Faybeo'n Mickels

Meggan ellingboe

wil williams

About Amplify

Watch the Information Session