CLASS: Feb 27, 29, March 5, 7th, 3-5pm PT / 6-8pm ET

Design a Great Podcast with Strategy In Mind

You've got a great idea for a podcast. Now what? Let's roll up our sleeves and… DESIGN. This class will take you through a design process that blends vision, planning, and strategy. You'll come out with a stronger concept poised to attract collaborators, partners, and listeners. Best of all, you'll be much closer to making your idea a reality.
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Walk away with

  1. A stronger show concept
  2. The ability to communicate that concept in a compelling way to other people
  3. The tools to break down the design process for future projects, too

About this class

  • Tuesday, February 27th, 2024.
    Thursday, February 29th, 2024.
    Tuesday, March 5th, 2024.
    Thursday, March 7th, 2024. 
  • 3-5pm PT / 6-8pm ET
  • Virtual
  • 4 x 2 hour classes
  • $370 AIR members 
    $425 non-members
  • Payment plans available at checkout. 
This class will help you give shape and substance to a podcast idea you've been carrying around. We'll approach your concept from editorial and strategic perspectives, with a touch of operational thinking as well. We'll do visioning and thematic brainstorming, and then hone with audience, partners, and resources in mind. 
We'll do some storyboarding (aka season mapping) and consider what makes a good pitch and/or treatment. When someone asks, "What's your podcast idea about?" you'll have a confident, concise answer. You'll be more ready to test the idea with other people, plan production, and approach partners or funders. In this class, you'll focus on propelling one specific idea further along, but you'll come away with tools you can use for future ideas, too.

Who is this class for? 

This class works best for people who know the basics of podcasting, who listen to a lot of podcasts, have an idea for a non-fiction podcast, either limited series or ongoing. People who want to stress test and hone the idea, and find better ways to communicate the idea to colleagues, potential team members, partners, funders, and of course, listeners.
Meet the instructor

Rekha Murthy

Rekha Murthy is a podcast strategist with more than 20 years of experience in podcasting, public radio, and other digital media. She offers content strategy, editorial, distribution, and audience development services to clients of all sizes – from big companies and public radio stations to independent creators, influencers, and journalists. Rekha is a founding team member and lead curriculum designer of Spotify’s Sound Up program, which brings skills and industry connections to brand-new makers around the world. She is a Peer Group Co-Chair for The Impact Guild. Rekha recently served as a Founding Governor of The Podcast Academy, host of The Ambies awards. She spent years at PRX + Radiotopia, NPR’s All Things Considered + NPR Online, and web and mobile startups. Rekha lives with her family in Arlington, MA.
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